Branding for Flow, A Nonprofit in Baltimore City
Logo and Branding
This versatile logo was created for Flow, a nonprofit that empowers at-risk Baltimore City kids, using rap music to tell their own personal stories in a creative and powerful way. This project had two challenges - first, and foremost, to appeal to the kids and young adults that it represented. It should be wearable, identifiable and able to live in the world in a variety of formats - pictured here, etched into a wall, spray painted on a post, a pattern for a poster. Secondly, it should communicate the seriousness and viability of this endeavor to investors and donors. The logo was extremely well received by both audiences and is living a full life on t-shirts, hats, cd covers and soon to be live on their website.