Matter was tasked with developing a new brand and a 30th Anniversary logo for Art & Science Group, a consultancy group that develops strategies for higher education institutions informed by data analytics. Based on the messaging strategy - Creative Strategy at the Intersection of Art and Science - we created this brand campaign to bridge the gap between their current branding and the new brand. The 30th campaign included a revised, brighter color palette, a more confident typography system, a new logo, and new imagery style.