Branding and Marketing
Naming, Logo Design, Identity, Print Design, Ad Campaign, Art Direction, Package Design, Web Design and Development, Brand Consulting
Sprout Salon has partnered with Matter since the shop's inception in 2005. For this forward-thinking new business Matter created a simple, classic, inviting print and online brand that communicates the salon's unyielding commitment to environmental sustainability as well as their highly modern sensibility. As a brand consultant, we helped establish the salon's original look and feel, we also consulted on interior fixtures, color and materials palette, as well as environmentally responsible practices, including printing on 100% recycled papers with vegetable-based inks. In 2013 and 2014, we strategized and implemented Sprout's ad campaign, "Natural Beauty", to showcase the diversity of individual style in their clientele and to promote the breadth of talent in Sprout's stylists and their steadfast commitment to organic living. Matter continues to partner with Sprout today to keep it's brand fresh and modern through social media, photo shoots, and web presence.