Public Works Ale Branding
Naming, Logo Design, Package and Label Design, Web Design and Development, Copywriting, Banners, Apparel, Print Design, Brand Consulting
This client came to Matter knowing that they wanted to make great beer, and asked us to take the lead on communicating this one simple, but passionate dream. From naming the company and creating the brand to logo design, package design and copywriting on all marketing materials, including a beautiful and dynamic website, this project went from dream to reality, in less than a year. Matter also advised PWA on their giving-back program. Public Works Ale decided to donate a percentage of their profits to a job training program in Baltimore City. Because a brand is what you do, not just what you look like.