Make Remington, Brand for Neighborhood Development
Creative Direction, Web Design, Strategy and Development, Photography, Copywriting, Social Media Outreach, Logo Design, Brochure, Brand Consulting
The goal of this campaign was two-fold: to reach out to the most creative, large and small businesses in order to lease new and repurposed retail spaces, and to develop a new identity for one of Baltimore's most loved and oldest post-industrial neighborhoods. This campaign accomplished both by engaging the existing community of retailers, restauranteurs and nonprofits as well as the neighborhood's forward-thinking developer, Seawall Development, in the creative process. The result was a marketing campaign that spoke to both current and prospective tenants, that honored the past, while celebrating the future, that communicated the diverse and dynamic community Remington is today and invited inspired entrepreneurs all over the world to be a part of this great neighborhood's future. In the first 24 hours that this campaign went live Seawall received 1,500 responses to the call to action.