Organic Energy Gel, Branding
Naming, Messaging, Logo Design, Packaging Design
Good Energy Gels is an organic energy gel for athletes and health enthusiasts. It's differentiator is it's incredibly simple list of only 4 ingredients and it's delicious taste and texture. The key to creating an efficient and effective brand for this product was letting the product speak for itself. From the naming to the logo and package design, simplicity and authenticity were essential elements of the communication system. Like the product itself, the logo and illustrations are handmade. The messaging is simple and straight-forward. This is a brand and product you can trust.