BCEO Branding and Collateral
Logo, tagline, brochure
Matter has worked with various city agencies to create brands and marketing campaigns that inspire action. For BCEO, we created a striking new logo that communicates that energy is something that is essential to our every day existence, but invisible. The negative space "B" is powerful and understated, just like the product itself. The brochure points to an interactive graphic website that is currently in the works and educates consumers on how to save energy in their homes, businesses and everyday activities.